25/06/2022

shermancountycd

Saved By Business

Talking TrustRadius awards with Domo’s VP of customer success

5 min read

Number of points are as practical to a small business as consumer testimonials. Immediately after all, if you know what your prospects feel about you or your products, you can much more effortlessly move in a route that meets your focus on market’s needs and requirements. 
 
Domo has a quite fantastic idea as to what its clients assume about its platform thanks—in section, at least—to TrustRadius, an firm that compiles reviews of application alternatives so that enterprise leaders can make extra informed technological innovation getting selections. 
 
But which is not all TrustRadius does. It also doles out reviews-centered awards each individual May well. And in 2022, these awards came early and often for Domo, which gained throughout 3 key classes: Enterprise Intelligence, Embedded Business Intelligence, and Information Discovery & Visualization. 
 
How did Domo’s vice president of client success, Robert Davy, get the information? I cornered him and identified out. 
 
Q: I guess the obvious 1st question is: What’s your preliminary response to Domo winning so numerous awards of this character? 
 
A: Nicely, it’s additional validation of the platform and how our clients are participating with it. The awards are based on suggestions from clients and the price that they are deriving from utilizing our system, no matter whether it be for organization intelligence or interacting with their facts.

But in all probability the greatest point we do is push insights by earning our customers’ info actionable. To me, which is unlike a great deal of other BI tools that I’ve noticed. With Domo, you’re ready to combine, normalize, and rationalize hundreds of distinct info sources—and then make intelligence out of that to push smart actions that propel their company decisions.

Q: Domo has truly set a large amount of time and electricity and concentrate into its embedded BI capabilities. What does being recognized for that say to you?

A: 1 of the big trends we are seeing from our shoppers is that they’re switching the way in which they interact with their shoppers by leveraging Domo’s embedded technologies (Domo Everywhere you go). It enables them to just take their buyer interactions to a new level, and it creates a greater diploma of urgency and accountability for us to get that correct for them. In many instances, our shoppers are producing new possibilities to interact their prospects.

For instance, a single of our large, worldwide gaming associates is utilizing embedded analytics to connect and interact with thousands of companions. This is important for three factors. First, the embedded practical experience enables them to inject their brand name into the platform so that it is an extension of their company. Second, it permits them to scale to a substantial partner community—and tens of 1000’s of shoppers further than that. And at last, they had been capable to provide the answer devoid of a sizeable volume of assets, indicating a crew of just 3-4 whole-timers were equipped to carry the alternative to lifetime and regulate it likely ahead. That is quite wonderful when you contemplate the scale at which they function.

Q: Data discovery and visualization are far more regular, par-for-the-class ways that companies leverage facts. But winning on that front has bought to truly feel good, also.

A: What it truly indicates is our prospects are winning and getting value from our platform. It nearly does not issue exactly where the facts exists, whether it’s in an on the web procedure or a data middle on your desktop—or buried in a place that helps make it “dark information.” The fact that we can carry that knowledge to lifestyle and integrate throughout numerous resources so that buyers can interact with it is actually the key.

We have very long-time period shopper relationships, and a lot of the preliminary deployments occur in just times or weeks, not months or yrs. As they see the worth of the initial use situation, ideation generally grows with our consulting teams, who are concentrated on time to benefit and then increasing the spots that Domo can push price for them.

We have a person retail buyer that experienced a series of checklists for its keep supervisor to critique and update. The challenge was they had to go into unique techniques to find the answers and outcomes, then toggle back to the checklist. What is far more, aggregating all those checklists was time consuming, and then out of date by the time they were done.

By bringing the info from people techniques into Domo, they have been in a position to produce a facts app that offered speedy entry to their facts and near serious-time solutions to all those checklist goods. This enabled them to get extra visibility to their final results and fully grasp variance to their KPIs, suitable from their cellular unit.

Now, they can interact instantly with their customers and staff and travel a distinctive outcome for them. Possessing much better accessibility and visibility to their details has definitely impacted the efficiency of their business enterprise in a constructive way. 

Q: When you have conversations with customers, or you see these styles of awards occur Domo’s way, how does that perform into how you system, and how you go about setting objectives?

A: We’re normally striving to master from and integrate feedback. I consider a single of the terrific factors about Domo is that our shoppers are so fanatical about the system. So, the awards are validation of the worth that they’re obtaining from it. Otherwise, they would not be distributing nominations and assessments.

For illustration, one particular of our clients was just sharing how they are applying Domo Everywhere you go to integrate acquisitions. Think about it: You have two individual providers that are coming with each other and will need to have to combine programs, info, and men and women. Domo Just about everywhere enables them to speed up the time between getting a new business enterprise and the time to fulfill their workforce. They deliver the knowledge into the Domo platform, combine it, and then really start out to talk with the workforce. The velocity and agility companies are attaining by leveraging our system is fairly remarkable.  

Internally, teams across the business are all targeted on our shoppers and encouraging them extract as much worth as they can from Domo. In phrases of goals internally, it is not about successful awards it is about placing ambitions and priorities all around time to worth for our buyers and then supporting them with adoption. We glance at the purchaser journey and moments of real truth that help optimize worth and effect for their enterprise.

Understand how numerous of Domo’s much more than 2,000 clients are employing the award-winning system to get forward and continue to be forward in their respective fields.