29/07/2021

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Marico acquires 60% stake in Apcos Naturals that owns ‘Just Herbs’

House-grown FMCG business Marico Ltd on Wednesday reported it has obtained sixty per cent stake in Apcos Naturals, the owner of Ayurvedic magnificence brand name Just Herbs’.

The stake will be obtained in excess of a interval of two several years via main infusion and secondary get-outs, a joint assertion reported with out disclosing the offer sizing.

“The investment decision is in line with Marico’s approach to accelerate its electronic transformation journey via creating scalable electronic-to start with makes, both organically or inorganically, as nicely as to premiumise its engage in in personal care,” Marico reported.

Just Herbs provides Ayurveda-based mostly skin and hair care offerings, created from accredited organic and natural substances.

“This investment decision is one more action towards our aspiration to make a portfolio of at least three Rs a hundred-crore in addition electronic makes inside of the subsequent three several years, reported Marico MD and CEO Saugata Gupta.

The brand name garners greater part of small business via its very own direct to customers (D2C) web site. It is also available on on the net marketplaces this kind of as Amazon and Flipkart along with its special offline retailers in pick towns.

” Just Herbs offers an interesting and differentiated possibility to have a meaningful engage in in Ayurveda-led magnificence categories. The brand name has crafted a healthy buyer franchise on the back of the good quality and efficacy of its offerings,” Gupta reported.

The electronic existence Just Herbs has crafted in a limited span of time is remarkable and Marico strongly thinks in its probable to arrive at crucial mass in excess of the subsequent couple of several years, he reported.

Apcos Naturals CEO and Co-founder Arush Chopra reported:”We believe that Marico’s progressed capabilities, procedures and devices will enhance our ambition to scale up on the net as nicely as offline.

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