It’s ultimately below. Yesterday, immediately after two a long time of waiting, Instagram unveiled its Reels API to all social media administration platforms.

We were being so thrilled we started off building right away and now …

Today, drafting, scheduling, and automobile-publishing Instagram Reels are now offered in Buffer.

Want to attempt it out? Connect your Instagram account to Buffer, for free. It will work like any other write-up in Buffer. You can produce drafts, publish quickly, or add them to your queue and they’ll be despatched out when you require.

At the minute, Reels scheduling is out there on our web app. We’re including it to our mobile apps really soon!

10 factors to get started scheduling Reels

We simply cannot lie, we’re very enthusiastic to start out scheduling Reels. There’s heaps of evidence out there that states Reels dramatically raise your engagement, arrive at, and subsequent.

But is all of it genuine? Perfectly, we resolved to do our very own examination.

We looked back again at all of the Instagram posts we’ve printed this yr to identify how important video material genuinely is. And we scoured the world-wide-web for trusted proof. Here’s what we observed. 👇

1) Reels crank out 22% much more engagement than normal Instagram posts (supply)

Instagram actively encourages Reels across the application. They pop up all about Instagram (more on that later) to capture the interest of buyers. It is no marvel they obtain so much engagement.

2) 68% of entrepreneurs plan on increasing video activity on Instagram (source)

Marketing Charts requested 2,897 entrepreneurs (most of whom get the job done for modest companies) if they program to maximize the variety of films they’ll publish.

For Instagram, a whopping 68 % reported they would boost the range of films they’d publish (in contrast to a 43 percent boost on TikTok and just eight p.c on Snapchat). Only two per cent of marketers stated they would minimize the amount of money of Instagram video clips they’d publish.

68% of marketers plan to publish more video content on Instagram

3) Reels get extra engagement than conventional Instagram video clips (supply)

Conviva analyzed the Instagram accounts of expert clubs in the NFL league and found that Instagram Reels get 67 p.c much more engagement than conventional IG videos.  

Irrespective of that, just one in five NFL clubs still doesn’t publish Reels on the platform.

4) Reels are the most discoverable content material on Instagram

The most important reason why Reels get so a great deal engagement, impressions, and access, is mainly because they seem all more than Instagram.

You are going to discover Reels in the Investigate tab, immediately after doing a Hashtag Research, in the Reels feed, and via an audio look for (when you click on any piece of audio).

Where Reels appear in the Instagram app

5) Instagram prioritizes movies more than images (resource)

Back again in 2021, the head of Instagram, Adam Mosseri, came out and reported that Instagram “is no more time a photo-sharing app.” Instagram, alternatively, sees alone as a quick-form movie system and will prioritize individuals videos forward of pictures.

To figure out if what Adam mentioned came legitimate, we decided to review the overall performance of films posted on our Buffer Instagram account around the previous year. 👇

6) Video clips created 5.63% extra reviews than frequent posts (supply)

We’ve found that our audience is much much more probable to join in the dialogue if we post movie material. Reels get our followers chatting and boosted comments by 5.63 % in 2022.

7) Reels are 25% much more probable to get saved (resource)

This is 1 we weren’t expecting. Absolutely sure Reels travel additional engagement, but we didn’t assume people to help save them for later.

But perhaps we should not be stunned. With online video content generating significantly additional impressions, it is not stunning that those posts get a lot more saves. But how many extra eyeballs do Reels bring in? That is what we seemed at subsequent.

Start scheduling Instagram Reels now on Buffer

8) Buffer’s video written content drew in 83% much more impressions (resource)

Which is correct, we nearly doubled our impressions immediately after submitting a video. This evidently validates what Adam Mosseri stated about Instagram turning out to be a video clip-to start with platform. The algorithm prefers movie written content and will search to showcase it to admirers forward of any common posts.

Want to raise your visibility, get started sharing Reels. But what about likes?

9) Films get 2.1x as lots of likes as regular posts (source)

On typical, movies we printed on our Instagram account drew in 209 likes for every write-up. In the meantime, frequent picture posts garnered just 101 likes.

Reels boost likes by 2.1x

10) You can often plan up to 10 Reels with Buffer (for absolutely free)

It is fast to get started off with Buffer, and with a cost-free account, you can plan 10 Reels at any a person time.

Why wait around? Expand your attain, strengthen your engagement, push more likes, all without the need of investing a cent on ads (or on Buffer).

Consider Reels in Buffer right now!