Being suspended on Google Business Profile is nothing unheard of.
Lots of businesses have their listings suspended.
How to avoid being suspended and how to get reinstated when you are?
To discuss Google Business Profile suspensions and reinstatements, Jim Boykin, founder and CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, were joined by Ben Fisher, Google’s trusted Business Profile Product Expert.
Ben Fisher is Co-Founder of Steady Demand and Diamond Google Product Expert with over 25 years of experience in Internet Marketing.
Ben is also the world’s leading expert when it comes to local business suspensions and reinstatements. He has done over 3800 of them in the last 12 months, not including all the reinstatements that his company did.
Common reason for suspension on Google Business Profile
1. Suspicious activity: Name and Address Violation
This could be adding keywords to your business name. This often happens when your business is moving and neglected updating your address in a timely manner.
The second common reason is giving an address that you have no association with.
If they suspect that you have maliciously gave incorrect details, they will suspend your profile.
Sometimes your profile can be suspended when there’s an issue with the associated with the website (for example, when your website has malware or returns a 404 error).
If all your listings are suspended at the same time, there’s something wrong with the user associated with all those profiles.
The process of the reinstatement can be difficult. The main reason is that Google has access to much more data than you do.
Sometimes it takes weeks to hear back from Google.
Make sure your Google Business Profile aligns to Google’s guidelines. Don’t use virtual offices. Don’t expand your territory by opening multiple locations. Make sure your profile is up-to-date.
Reinstatement can take a lot of time and it is much easier to avoid suspension than get reinstated.