Extensions and souvenirs | Seth's Blog

When a brand name is productive, there’s generally a want to extend it.

Disneyland was an extension of Disney films. It reflected some of the magic of the videos, but made some thing new and valuable as well. Disneyland experienced some of the Disney essence and then designed something additive and new.

Apple did the identical issue with the Iphone in extending the brand name of the Mac.

On the other hand, the new Leica observe is just a memento. It is not a superior view. It’s not far more of a Leica than any of a dozen other overpriced watches could be seen to be. It is simply just there to remind you that you appreciated the first. It is a memento of a experience, not the creator.

Almost nothing mistaken with a souvenir. I’m absolutely sure Leica will make a income from their enjoy with small problems to the guarantee that the brand by itself tends to make. But make also many souvenirs and you develop into a hollow shell, losing the opportunity to make the alter you search for.

The crappy t-shirt you bought at your favorite musician’s concert is a memento, but they shouldn’t depend on that as their legacy or the engine of their growth.

All working day, individual creators have to make alternatives about what they are heading to do upcoming. In some cases we can create an extension. And from time to time, we determine to make a souvenir instead.

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