Simon Trafford
Simon is the Co-Founder and Head Mentor of Merchant Mastery, an 8-week intensive education and coaching program committed to helping Shopify keep entrepreneurs master promotion, e-mail advertising and marketing, and conversions to mature their ecommerce empire.

He is also the Taking care of Director of Social Lite Communications, a whole-stack digital internet marketing and design company with experience planning and executing lead technology campaigns for a broad span of industries in B2B and B2C sectors.