Yesterday — #MartechDay, yay! — we launched the world wide 2022 marketing technological innovation landscape, immediately after getting a year off in 2021. It grew a impressive 24% to 9,932 answers. To make it readable, we truly designed it totally interactive at martechmap.com, where you can look for, filter, zoom, and far more. It is quite wild.
But inspite of its head-boggling scale, the martech landscape has often been a sidebar to the authentic story of how know-how is transforming internet marketing. The genuinely neat stuff for me is how entrepreneurs leverage these equipment with tactic, talent, and creativeness to accomplish remarkable outcomes for their companies and their clients.
This is why The Stackies: Internet marketing Tech Stack Awards are my beloved group celebration in the martech industry. Each individual year, entrepreneurs enter by sharing a one slide that illustrates their martech stack. They generally shout-out to the certain products and solutions they use. But the very best types categorical how they consider about their stack conceptually. How does it fit into their organizational operating technique? How does it assist their consumer journey?
Collectively, they give us some insight into how martech is currently being applied.
And, because it is also a enjoyment awards system, many structure their stack slides with a little further pizzazz. Not always applicable to the stack’s mission, but entertaining to check out.
This 12 months, 32 providers sent in stack illustrations. You can see all of them in the no cost Condition of Martech 2022 report we released yesterday — The Stackies start on web site 31. (And if you want to perspective the kinds from past yrs, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our custom, we donate $100 for every skilled entry to a non-earnings. In the earlier, we’ve donated to corporations that advertise range and inclusion in martech. This year, given the awful scenario in Ukraine, we’re donating the $3,200 to the Worldwide Rescue Committee.
Every single 12 months, we also pick five “winners” for the awards. I set winners in rates simply because, although the types we pick are wonderful illustrations of martech stacks that have introduced anything significantly valuable or creative to their visualization, absolutely everyone who contributes to The Stackies is a winner in my eyes. The martech community as a full wins from this impressive corpus of genuine-earth stack examples.
4 Successful Stacks from 2021, Up to date for 2022
My gratitude is specially enormous for organizations who enter The Stackies a number of yrs in a row. They give us a window into how martech stacks evolve about time, technically and conceptually.
Four of the five winners from past year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered once more this year with up to date slides, and wow, they’re critically awesome. They completely qualify as profitable entries once more.
Nevertheless, we wished to spread the appreciate a little bit to contributors who didn’t just gain previous yr. So although we didn’t pick out them as winners for 2022, they definitely deserve to be acknowledged as “standing winners” from very last yr.
Right here they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so a great deal for continuing to add to The Stackies! Such a great way to guidance the broader martech neighborhood.
5 Martech Stacks from New Winners in 2022
Continue to, deciding on five winners amid all the remaining terrific entries was tough. These are the types we selected, but I strongly persuade you to obtain the total established in the State of Martech 2022 report and pick out your favorites. Share them on social media and give a shout-out to those providers to permit them know you value their contributions.
Our 5 picks, in alphabetical buy:
Once more, a enormous, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There were being so quite a few amazing entries from the AMA, Annum, Cvent, Electronic Access, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and far more. Check out them all out.